Umberto Bortolan
Digital Marketing Strategist @Thok E-Bikes
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WORK HISTORY
Digital Marketing Strategist @Thok E-Bikes
Alba, IT
Definition of the digital marketing strategy aligned with brand and business objectives Planning and coordination of digital channels (paid, owned, earned) Development and optimization of the customer journey and digital funnel Data and performance analysis (KPIs, ROAS, CAC, LTV) Oversight of paid advertising campaigns (Meta, Google, etc.) Coordination with external agencies and partners Support for product launch and go-to-market strategies Market, competitor, and digital trend analysis Continuous optimization based on testing, insights, and performance
EDUCATION
Università degli Studi di Torino
Master's degree, Business Management
Università degli Studi di Torino
Bachelor's Degree, International Commerce
SKILLS
ABOUT UMBERTO BORTOLAN
I\'m focusing my career in Sales, Marketing and Customer Experience Management.I worked in Italy and UK as Sales Manager, E-commerce Manager, Marketing and CRM Manager. I am skilled in Online Sales, customer experiences and CRM activities, event management, brand merchandising, digital marketing, social media management, product management, sales and customer analysis, competitor reporting.
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