Umair Ahmed

Senior Social Media Executive @Arpatech Pvt Ltd

Karachi, PK

Working at Arpatech, its venture Rava Studios, and all external marketing clients, managing end-to-end content strategy and execution across digital platforms.* Developed and executed monthly content strategies aimed at generating Marketing Qualified Leads (MQLs) for Cloud and DevOps services, with a focus on LinkedIn articles, blog alignment, and service-specific content planning.* Collaborating with the SEO team to align blog topics with core services and audience pain points.* Drove a 45% increase in organic social traffic within one quarter by delivering consistent, high-performing content across targeted digital channels.* Conducted audience research and crafted ad copy for LinkedIn Ads campaigns.* Optimizing a PKR Meta Ads budget per documentary for Rava Documentary Films, resulting in a 65% increase in social-to-YouTube traffic.* Led the collaboration planning with 15–20 influencers across three RDF premieres, oversaw messaging, content planning, and repurposed influencer content for Meta Ads.* Spearheaded Instagram marketing for a UK-based fast-food brand, including content calendar development, Meta Ads, and influencer partnerships, which drove a 35% rise in in-store traffic.* Proficient in Meta Ads Manager, Google Ads, Meta Business Suite, GA4, Ahrefs, SEMrush, UTM tracking, and Google Sheets for analytics, campaign scheduling, and performance reporting.

Happy Home School

Matriculation

Karachi University Business School (KUBS)

Bachelor of Business Administration - BBA