Ulrich Klaus
Category Lead General Imaging Ultrasound Europe (B2b) @飞利浦
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WORK HISTORY
Category Lead General Imaging Ultrasound Europe (B2b) @飞利浦
DE
Commercial leader with accountability for the development and execution of the EU-wide marketing and portfolio strategy for diagnostic ultrasound, managing revenue responsibility. Proven track record in driving sustainable growth through strategic portfolio steering, precise market positioning, and cross-functional leadership within a complex, multinational matrix organization.Key areas of expertise include:• End-to-end ownership of European marketing and portfolio strategy for premium and high-end general imaging ultrasound systems, aligned with clinical user needs and evolving market dynamics.• Leadership and motivation of international, cross-functional teams, fostering strong collaboration with Sales, Medical Affairs, and Global Product Management.• Strategic product and pricing positioning across diverse European markets, ensuring competitive differentiation and value-based argumentation.• Holistic planning and execution of international product launches, including annual EU-level operational planning and performance governance.• Representation of European market requirements at global level, exerting significant influence on long-term portfolio and investment decisions.• Commercial leadership in large-scale, multimodality tenders, driving structured bid strategies and competitive win approaches.• Establishment of sustainable, data-driven decision-making frameworks based on Voice-of-Customer insights to strengthen market relevance and commercial impact.Profile characterized by strong strategic acumen, analytical rigor, and the ability to translate market complexity into actionable growth initiatives.
EDUCATION
RPTU Kaiserslautern-Landau
Industrial Engineer - Dipl. Engineer, Economics with Focus on Marketing, Mechanical Engineering
Freiherr vom Stein Gymnasium
General Higher Education Entrance Qualification
SKILLS
ABOUT ULRICH KLAUS
ProfileResults-driven executive with over 12 years of leadership experience in international B2C Consumer Electronics and Consumer Lifestyle.Strategic expansion into B2B Medical Diagnostic Ultrasound. Proven track record in leading high-performing teams, driving operational excellence, and delivering sustainable business growth in complex, cross-functional environments.I thrive in dynamic, open business environments where challenging established ways of working is encouraged. My leadership philosophy centers on building best-in-class teams that combine customer-centric thinking with measurable business impact. I am highly energized by driving efficiency, simplifying complexity, and implementing creative, structured solutions that enable speed and execution excellence.Taking ownership of projects from strategy through implementation to measurable results is core to my approach. Once objectives are realized, I actively seek new growth opportunities to further scale impact and organizational performance.Action-oriented and resilient, I combine strong technical comprehension with strategic clarity and persuasive communication. I am recognized as a decisive leader who remains focused under pressure, manages time and priorities effectively, and brings high energy to performance-driven environments. My problem-solving style is analytical yet inventive, enabling practical innovation and sustainable improvement.Core Competencies:• Product Launch & Go-to-Market Strategy• New Business Development• Project & Program Management• Performance & P&L Management• Product Management• International & Cross-Functional Team Leadership• Process Optimization & Organizational Efficiency• Customer-Centric Business Transformation
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