Ullrich Schade
Brand Strategist and Creative Director @Nextphase Strategy Marketing Inc
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WORK HISTORY
Brand Strategist and Creative Director @Nextphase Strategy Marketing Inc
NextPhase is an integrated branding and marketing company offering a full range of services from single projects to comprehensive branding and awareness programs. As every client’s needs are different, we provide customized services based on marketing objectives, target audience profiles, and budget. We’ll work with you to define your value proposition, position your company or product, communicate your key messages, and deliver results that maximize your promotional dollars.At NextPhase Strategy my role includes:• Brand Strategist, President and Creative Director - overseeing the development of integrated design, marketing, advertising, communications and public relations services• Producing successful marketing communications campaigns for regional and international software, hardware, manufacturing and service companies• Supervising the branding and launching hundreds of B2B and B2C products and companies• Providing expertise in branding, product launches, advertising campaigns, direct marketing and trade show marketingNextPhase Strategy was formerly \"USA - Ullrich Schade & Associates\" and changed its name in
EDUCATION
OCAD University
Communication Art and Design, Communication Arts
SKILLS
ABOUT ULLRICH SCHADE
Ullrich is the driving force behind NextPhase Strategy. His marketing savvy, creative talent and business acumen have built a successful company that provides integrated design, marketing, advertising, communications and public relations services to a wide range of clients. Before setting up his own shop, Ullrich worked as an art director and creative director for national advertising agencies in Toronto and Vancouver. He has created successful marketing communication campaigns for regional and international organizations such as Chevron, Scott Paper, and Intrawest. PAST PROJECT SUCCESSES INCLUDE:Past successes include creating branding programs that helped:o Increase sales by 50% and website traffic by 400% o Celator Pharmaceuticals sell to Jazz Pharmaceuticals for $1.5 Billiono CanniMed Therapeutics get taken over for $1.1 Billiono Canandia Bioceuticals to sell to Invictus for $30 MMo Position Sierra Wireless leading to a successful $42 MM IPO o Grow awareness from 0 to 50% and sign six large resellers o Drive investor confidence from $6 to $30/share by rebranding NYSE company o Generate 5,500 qualified leads in North America for a local software company o Successfully launch Vortek’s product leading to a corporate buy-out for $40 MMPRESENT AND PAST ROLES INCLUDE: o Regional past-president of the American Marketing Associationo Past member of BC Technology Industries Associationo Served on the board of directors of The Vancouver Enterprise Forum for eight yearso Was a Business Advisory Board member for the Advanced Systems Instituteo Helped start VANTEC - the Vancouver Angel Technology NetworkNextPhase Strategy is a branding and marketing company focused on producing results by providing complete integrated branding and marketing communication services. We develop and implement powerful and effective communications strategies that help companies meet their business objectives.
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