Ulisses A.

Senior Business Solutions Manager Emea & Ap @SAS

Hamburg, DE

I help organizations reimagine their digital monetization and data activation strategies through SAS first-party AdTech solution \"SAS 360 Match\". I act as a translator, trusted advisor, and vision-setter — working closely with stakeholders to align technology capabilities with business outcomes. I lead technical workshops, facilitate discovery sessions, and shape product demos that clearly demonstrate the value of identity resolution, audience segmentation and first-party data control.Key Responsibilities & Achievements:• Lead the design of vertical-specific solutions that address industry-specific needs for commerce, media and finance verticals.• Run executive-level workshops and discovery sessions to define technical roadmaps for modernizing campaign delivery and monetization.• Deliver personalized product demos combining real-time segmentation, user-level personalization and tag-driven data collection.• Shape strategic sales engagements, aligning business value with platform architecture.• Collaborate cross-functionally with R&D, product and global field teams to improve solution messaging and drive internal alignment.• Act as a thought leader and internal enabler, mentoring peers and building reusable assets to support presales and sales divisions.

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