Ulf Michels
Head of Marketing @LOWA
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WORK HISTORY
Head of Marketing @LOWA
Jetzendorf, DE
EDUCATION
Fontys Venlo University of Applied Sciences
Bachelor of Commerce (Dipl. Betriebswirt FH), Business, Management, Marketing, and Related Support Services
Stuttgart Media University
Master of Arts (M.A.), Arts, Entertainment, and Media Management
Theodor Heuss Gymnasium Ratingen
Abitur
SKILLS
ABOUT ULF MICHELS
Loving the great Outdoors, I am a strategic, entrepreneurial, hands-on manager with a creative commercial aptitude and +15 years of experience in the Outdoor & Cycling industry. I have a strong ability to translate strategy into action and love to be the catalyst that manages change and explores new possibilities to drive the business. I am a strong networker with a track record of managing complex projects in a fast-paced international environment in corporate and medium-sized enterprises. In my past and current roles, I have gained broad knowledge & experiences across business strategy & development, brand communication, activation & sales. I love to build and grow successful teams by creating a sense of belonging and giving purpose to projects. Skills & Knowledge: Brand Strategy Business Development Project Management Sales Strategy & Management Own Retail Brand & Event Communication Strategic Partnerships & Collaborations I love mountain biking, skiing, ski touring, hiking and playing ice hockey
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