Ubah Guled
Influencer Account Executive @WPP
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WORK HISTORY
Influencer Account Executive @WPP
London, GB
Influence Account Executive at WPP for L’Oreal Group and LDB brands.
EDUCATION
London South Bank University
Bachelor of Arts - BA, Communication and Media Studies
Toronto Metropolitan University
Bachelor of Arts - BA, Communication and Media Studies
George Brown Polytechnic
Postgraduate Degree, Project Management
ABOUT UBAH GULED
I’m a Project Management professional with a background in brand marketing, account management, and client services. I bring 3+ years of experience developing and executing campaigns including influencer marketing initiatives while managing client relationships and aligning internal teams to meet project goals.Throughout my career, I’ve personally managed influencer campaigns from start to finish, led cross-platform content strategies, and delivered measurable outcomes through data-driven storytelling. I’ve collaborated with creators, clients, and cross-functional teams to bring campaigns to life on time, on brand, and aligned with business objectives.My foundation in marketing has given me a strong understanding of digital trends, community engagement, and client-focused execution. Now, with a postgraduate program in Project Management completed, I’m focused on applying these skills through a more operational and strategic lens, bringing clarity, structure, and momentum to the projects I lead.Key Areas of Expertise• Influencer and Campaign Management• Project Coordination and Client Communication• Brand Strategy and Creative Execution• Content Development (TikTok, Instagram, YouTube)• Data-Driven Campaign Planning• Cross-Functional Team CollaborationI believe effective project management is rooted in trust, communication, and purpose, and I’m passionate about helping teams move from concept to impact.
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