Olivia Davis
Senior Account Manager @Wpp Unite
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WORK HISTORY
Senior Account Manager @Wpp Unite
US
As a Senior Account Manager supporting Unilever at Walmart, I lead commerce and shopper marketing programs for one of the largest CPG portfolios in retail. I partner closely with brand, media, and retail stakeholders to translate business objectives into insight-driven, omnichannel execution that drives measurable growth. • Lead end-to-end Walmart Commerce and shopper marketing initiatives across digital, in-app, social, and in-store touchpoints for Unilever’s deodorant portfolio (Dove, Degree, Axe). • Serve as day-to-day client lead, owning project strategy, execution, timelines, and cross-functional alignment across creative, media, and retail partners. • Translate brand and retail objectives into actionable campaign plans, KPIs, and performance measurement frameworks tied to incremental growth. • Manage operational and financial oversight, including estimates, scopes of work, forecasting, billing reviews, and project profitability. • Collaborate cross-agency and cross-discipline to ensure seamless delivery across strategy, media, and creative workstreams. • Lead small-to-medium projects independently while supporting larger, complex programs with multiple stakeholders. • Mentor junior team members and support team development in a fast-paced, retail-first environment. • Maintain deep knowledge of Walmart, category dynamics, competitive landscape, and evolving commerce and retail media trends.
EDUCATION
University of Arkansas
Bachelor of Arts - BA, Communication, General
ABOUT OLIVIA DAVIS
Dynamic and results-driven marketing leader with a proven track record in brand strategy, shopper marketing, and omni-channel retail execution. Passionate about the future of commerce, I’m always looking for ways to connect brand storytelling with the nuances of the retail experience—and drive meaningful performance along the way.I specialize in paid media and retail content—from on-site and off-site display to Meta, TikTok, and influencer executions—designed to connect with Walmart shoppers in moments that matter. I work cross-functionally with media strategists, creatives, and internal client teams to turn briefs into high-performing retail campaigns.Graduated from the University of Arkansas with a BA in Communication, I’ve deepened my expertise in advertising strategy, media planning, and consumer behavior over the past decade. I’m passionate about the evolving retail landscape, sustainability, and the role of brands in shaping culture. Doing: Full-funnel campaign development | Cross-functional alignment | Retailer-specific insights Learning: Advanced media & communications planning | AI’s role in retail marketing Strengths: Thinker | Empathizer | Philomath | Brainstormer | Self-Believer
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