Tyler Reinke
Director, Insights @Material
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WORK HISTORY
Director, Insights @Material
EDUCATION
Detroit Catholic Central
High School
Michigan State University
Master’s Degree, Marketing Research
Michigan State University
Bachelor’s Degree, Marketing
SKILLS
ABOUT TYLER REINKE
Quantitative and qualitative market research / consumer insights in tech, CPG, food / beverage, and healthcare / pharmaceutical industries. Expertise in market strategy, brand health tracking, segmentation, early-stage testing (varieties, claims, ideas) and later-stage validation (concepts, conjoint optimization, volumetric forecasting). Primary responsibilities include designing and selling research proposals, developing questionnaires, analyzing survey data, interpreting modeled data, writing and creating insightful deliverables, presenting results to clients, and managing direct reports.
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