Robert McClarin

Sr Director, Loyalty & Crm @Material

Dallas-Fort Worth, TX, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2023 — Present

Sr Director, Loyalty & Crm @Material

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Dallas-Fort Worth, TX, US

EDUCATION

1982 — 1987

W. P. Carey School of Business – Arizona State University

Bachelor's degree, Marketing

1978 — 1982

Horizon High School

High School, Computer Science

SKILLS

Customer RetentionCustomer ExperienceLead GenerationDirect MarketingEmail MarketingB2bCrmSEOPpc Bid ManagementWeb ContentDatabase MarketingEvent PlanningPress RelationsCopywritingWebinarsMarketingLeadershipTeam LeadershipMarketing StrategyStrategyProgram ManagementSalesBudgetsTrainingNew Business DevelopmentAccount ManagementManagementCustomer Relationship Management (Crm)Search Engine Optimization (SEO)Business DevelopmentBusiness-to-Business (B2b)

ABOUT ROBERT MCCLARIN

Customer Engagement & Loyalty expert for nationally known providers and brands. Strong digital customer journey experience over 20 years, specializing in results-oriented data-driven strategy, marketing technology, creative, and gamification. Able to drive growth and develop high performing teams to improve program performance, leverage data mining and analytics, lead campaign and customer engagement strategies executing “right-first-time” tactics. A self-starter and divergent thinker with high energy seeking win-win scenarios.

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