Tyler Day

Group Director and Marketing Strategist @Mdg

San Diego, CA, US
EMAILS
t••••••••@mdg.agency
MOBILE NUMBERS
+12•••••••34

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WORK HISTORY

Mar 2020 — Present

Group Director and Marketing Strategist @Mdg

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San Diego, CA, US

Lead a 25-person integrated marketing team, overseeing a $6M+ annual portfolio and delivering strategic leadership across client accounts, team operations, and business development.• Own campaign strategy, performance, growth, and client satisfaction across the entire group portfolio; achieved $2M+ revenue growth and 90%+ client retention in the most recent fiscal year.• Spearhead cross-functional collaboration through training and process optimization, enhancing agility and efficiency between strategy, creative, digital, and web teams.• Drive agency growth by leading new business development, pitch strategy, and onboarding for high-value clients.• Conceptualized and launched a new online event concierge service, including partnership strategy, experience design, and strategic consultation—positioning it as a standalone revenue stream.• Successfully launched three new international tradeshows from experiential strategy to brand development to campaign execution.

EDUCATION

2012 — 2013

Northwestern University

Master of Science, Journalism

2010 — 2012

Boston University

Master of Arts - MA, History

2005 — 2009

Azusa Pacific University

Bachelor of Arts, Philosophy

SKILLS

Content StrategyFundraisingMarketing StrategyHigher EducationStorytellingCustomer ServiceWritingAmerican Religious HistoryFeature ArticlesStrategic CommunicationsMagazinesDigital MarketingMicrosoft OfficeBloggingResearchPowerpointMicrosoft ExcelEditingEmail MarketingCreative WritingEthicsMultimediaPaid Search StrategyJournalismMicrosoft WordContent MarketingPublishingProject ManagementWeb ContentHtmlSocial Media

ABOUT TYLER DAY

I build high-performing teams, drive new business growth, and lead results-oriented…

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