Priya Patel
Marketing Account Coordinator @Mdg
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WORK HISTORY
Marketing Account Coordinator @Mdg
San Diego, CA, US
Collaborated with seasoned account and creative teams, along with specialists, to execute impactful marketing campaigns for three key clients.• Supported campaign execution by coordinating ad submissions, managing Hootsuite for client\'s social media communities, maintaining website content, orchestrating email deployments, and conducting daily qualitative and quantitative research. • Ensured client goals were met by monitoring and reporting external campaign performance monthly using Google Analytics.• Managed project lifecycles by opening new projects and closing completed ones within the project management software, Workamajig.• Contributed to kick-off meetings and creative concept development to enhance brand vitality and relevance.• Executed campaign tactics, maintained timelines, and performed proofreading for internal and client proofs.
EDUCATION
DePaul University
Bachelor's degree, Marketing/Marketing Management, General
The George Washington University School of Business
Master of Science - MS, International Marketing
ABOUT PRIYA PATEL
As a Marketing Account Coordinator at mdg, a Freeman company, I collaborate with seasoned account and creative teams, along with specialists, to execute impactful marketing campaigns for three key clients. I support campaign execution by coordinating ad submissions, managing social media communities, maintaining website content, orchestrating email deployments, and conducting daily research. I also monitor and report external campaign performance monthly using Google Analytics, and manage project lifecycles within the project management software, Workamajig.I graduated from DePaul University with a Bachelor\'s degree in Marketing/Marketing Management in 2020, where I honed my skills in social networking, communication, and digital marketing. I have a Google Ads Search Certification and a Fundamentals of Digital Marketing Certification from Google Digital Garage. I have also gained valuable experience as a Social Media Coordinator Intern at PineAppleWay org and a Marketing Growth & Development Intern at Boro, where I formulated and executed content and growth strategies, enhanced audience targeting and retargeting, and pioneered a Brand Ambassador program across 10 select university campuses. I am mission-oriented and motivated, with a proven record of building and sustaining relationships, constructing effective ad campaigns, and demonstrating exceptional results during challenges. I work well both independently and within a team, with a dedication to a collaborative approach for acquisition, growth, and retention.
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