Tyler Sievertsen
Digital Marketing Specialist @Roadmaster Marketing
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WORK HISTORY
Digital Marketing Specialist @Roadmaster Marketing
Cedar Rapids, IA, US
I successfully managed digital marketing initiatives at Roadmaster Marketing, focusing on optimizing social & digital media presence and engagement. • Oversaw digital ad spend and social media management, ensuring compliance with client budgets. • Kept abreast of trends in Meta ads, Google ads, TikTok, Snapchat, Pinterest, OTT, and streaming platforms to enhance campaign effectiveness in the auto industry. • Utilized data analysis to measure campaign success and drive strategic improvements.
EDUCATION
University of Northern Iowa
Bachelor of Arts (B.A.), Marketing/Marketing Management, General
SKILLS
ABOUT TYLER SIEVERTSEN
With over 2.5 years of experience at Roadmaster Marketing, I specialize in digital media and social media advertising, particularly in the automotive industry. My role focuses on driving impactful campaigns by optimizing digital ad spend and enhancing social and digital media engagement. By leveraging my expertise in platforms such as Meta Ads, Google Ads, Bing Ads, TikTok, and OTT, I contribute to improving campaign performance and strategic outcomes. Dedicated to data-driven decision-making, I monitor and analyze campaign effectiveness to deliver consistent results for clients.Previously, I spent 6 years in Napa Valley, CA, in various marketing positions in the wine & spirits industry. I have worked with companies that have been on the cutting edge in changing the way that these products have been marketed.
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