Tyler Keefe
Ecommerce Executive @THG Ingenuity
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WORK HISTORY
Ecommerce Executive @THG Ingenuity
Managed a portfolio of 10 D2C accounts across global markets, spanning Apparel | F&B | Pet Food | Swimwear | Sportswear.• Produced weekly and monthly trading reports, improving visibility of performance across key KPIs.• Delivered QBR for a global pet food brand, compiling cross-channel performance data and presenting to senior client stakeholders.• Drove +17% YoY new customer growth by launching a trial pack initiative for the pet food brand.• Delivered $1M+ revenue over Black Friday & Cyber Monday for a global swimwear brand.(+52% vs Target & +55% YoY)
EDUCATION
QA Ltd Apprenticeships
Digital Marketing L3 Apprenticeship, Marketing
ABOUT TYLER KEEFE
QA Ltd Apprenticeships provided a strong foundation in digital marketing through a Level 3 program completed with distinction. Currently an E-commerce Executive with 2.5 years of hands-on experience managing digital trading and campaign performance for globally recognised D2C brands across international markets.
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