Tyan Harer
Senior Manager of Marketing Operations @Enel North America
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WORK HISTORY
Senior Manager of Marketing Operations @Enel North America
Lead, nurture, and expand the Marketing Operations team to bolster Sales and Marketing initiatives, aligning with the overarching Enel Global Business Plan- Successfully guided the Marketing team through two major Marketing Automation System transitions: from Eloqua to Marketing Cloud and later from Marketing Cloud to Account Engagement (Pardot)- Establish, endorse, and enforce best practices, standards, and methodologies throughout the Marketing organization to enhance quality, consistency, and timely delivery of Marketing outcomes- Contribute to the optimization of the lifecycle Marketing tech stack, involving configuration, monitoring, and troubleshooting- Regularly assess KPIs and conduct in-depth analyses of A/B multivariate tests, presenting monthly/quarterly metrics to Senior leadership for a comprehensive understanding of performance.
EDUCATION
Lasell University
Bachelor's degree, Hospitality and Event Management
ABOUT TYAN HARER
As the Senior Manager of Marketing Operations at Enel North America, I lead a team of marketing professionals to support sales and marketing initiatives. I have successfully guided the team through two major transitions of marketing automation systems, ensuring quality, consistency, and timely delivery of marketing outcomes.With nearly 9 years of experience in digital marketing, I have developed and implemented integrated campaigns, done extensive data analysis, monitored and optimized key performance metrics, and ensured compliance with domestic and international regulations.
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