Tuuli Makela
Head of Marketing and Communication @Instagrid
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WORK HISTORY
Head of Marketing and Communication @Instagrid
Berlin, DE
Instagrid develops advanced portable battery supplies for professionals with demanding power needs, offering clean and efficient alternatives to fossil-fuel generators across industries such as construction, events, film and media, and emergency response.I joined during a high-growth phase following Series B, with strong European traction and rapid scaling ahead of US market entry. I’ve led global Marketing & Communications, driving brand strategy, building and scaling the marketing team, and expanding operations across key European markets (DACH, France, UK & Ireland, Benelux, Nordics, Spain, Italy). I’ve also driven sustainability communications and established a presence in international networks such as the World Economic Forum. My work has supported funding milestones (Series C), product launches, North American expansion, hiring through employer branding, and other key company growth objectives.
EDUCATION
Aalto University Executive Education and Professional Development
Master of Business Administration - MBA, Entrepreneurship and innovation
National University of Singapore
Master of Business Administration - MBA
Brussels School of Governance (BSoG)
Bachelor of Arts (B.A.), International Affairs and Economics
The London School of Economics and Political Science (LSE)
MSc, Environmental Policy and Regulation
ABOUT TUULI MAKELA
Hi, I’m Tuuli – a business and public affairs leader with 15 years of experience driving growth in sustainability, circular economy, climate, clean energy, AI, robotics, and creative industries. My career has focused on helping growth-stage companies translate groundbreaking solutions into market traction and brand credibility. I work across strategy, business development, PR, marketing, and communications to help mission-driven businesses scale effectively - from building brand foundations to supporting international expansion and go-to-market efforts in evolving environments. I thrive in fast-paced, high-growth settings where strategic clarity, world-class execution, and high-performing, purpose-driven teams are essential. I’ve built and led international teams, scaled multi-channel marketing operations, and supported fundraising, product launches, and brand repositioning aligned with business maturity and shifting market dynamics. My work spans across private and public sectors, giving me a deep understanding of policy landscapes, funding mechanisms, and the broader sustainability ecosystem. I’ve advised companies across stages and industries, driven cross-sector partnerships, and led campaigns that have shaped industry conversations and gained international recognition. Core strengths- Strategic clarity and adaptability in growth-stage environments - Delivering world-class outcomes, even under lean conditions - Brand and messaging development for complex technologies - Building and scaling functions and teams from the ground up - Integrating mission-driven impact with business performance
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