Tusar Ranjan Rath

Senior Manager, Marketing @Deltek

Bengaluru, IN

Addressed poor visibility into PPC landing page performance by analyzing GA4 and Salesforce data, boosting Q1 lead conversions via reintroduced email workflows, with paid search and email marketing driving top results across 4 quarters.Overcame scaling challenges by optimizing web infrastructure and security, boosting campaign velocity 35% and pipeline 20%.Addressed low conversion rates by leading cross-team audits and A/B tests, boosting lead conversions 32% and cutting bounce rates 21%.

Utkal University

Master of Arts - MA, Anthropology

Govt. Boys High School Unit - 1, Bhubaneswar, Odisha

BSE

Sikkim Manipal University - Distance Education

Master of Business Administration - MBA, Information Technology

Utkal University

Bachelor of Arts - BA, Anthropology