Matthew Turner

Fractional CMO @The Points Analyst

Halifax, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2025 — Present

Fractional CMO @The Points Analyst

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Brought on to lead marketing strategy, growth systems, and brand development for The Points Analyst: a growing platform that helps travelers unlock the full potential of their Points & miles.Key achievements include: Launched Award Alerts Pro and Cash Alerts Pro, resulting in new paid members and engagement. Developed and executed a high-converting email onboarding and retention system, increasing customer lifetime value. Directed content strategy, integrating a multichannel approach to improve traffic and lead generation.For examples of my work with TPA, please send me a DM and I\'ll happily share my CV/Resume

EDUCATION

2008 — 2009

University of Leeds

MA, Advertising & Marketing

2004 — 2007

Leeds Beckett University

BA Hons, Leisure & Sport Management

SKILLS

Brand AwarenessSocial Media MarketingIntegrated MarketingStrategic CommunicationsCreative DirectionManagementMarketing StrategyBrand CommunicationSocial MediaWritingAdvertisingStrategic PlanningMarketingBusiness StrategyPublic SpeakingCommunications StrategyInteractive StorytellingCreative WritingAdobe Creative SuiteStorytellingWriting SkillsStrategy DevelopmentCreative StrategyDigital StorytellingMarketing CommunicationsOnline MarketingStrategyMarketing ManagementVisual StorytellingBrand Development

ABOUT MATTHEW TURNER

I build the systems, teams, and operations that make marketing run – and increasingly, I…

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Matthew Turner — Fractional CMO at The Points Analyst in Halifax, GB | Unifers