Tulika Nair
Content and Brand Strategist @Vasana
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WORK HISTORY
Content and Brand Strategist @Vasana
Writing comprehensive, easy-to-read, consumer-friendly, result-oriented articles that resonate with the brand voice, according to client requirementsDeveloping short-term and long-term editorial strategy and calendars with a focus on the brand voice, identity, and aestheticsLiaising with the brand owner and the marketing team to develop long-term strategies for content-related marketing plansBuilding strong social media profiles for companies (especially startups) and establishing a brand identityDeveloping a social media strategy for companies and crafting creatives as per the strategy, brand aesthetics, and brand voice
EDUCATION
Symbiosis International University
Master of Mass Communication, Journalism
University of Pune
Bachelor of Arts (BA), English Language and Literature, General
SKILLS
ABOUT TULIKA NAIR
Over the past 20 years, I’ve moved across content, design, and marketing, not as separate…
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