Tugdual Denis
Vice President of Sales @bakerly
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WORK HISTORY
Vice President of Sales @bakerly
Developed and executed the full go-to-market strategy and commercial blueprint for Bakerly, the US sales subsidiary of NORAC GROUP, France’s largest pre-packaged bakery manufacturer.• Directed all key commercial initiatives, including crafting pricing and promotional policies, establishing the company’s first retail brokerage network, implementing a CRM system (Salesforce), and ensuring consistent brand messaging across all channels.• Ensured profitability and contributed to a healthy P&L/margin while managing over 50+ distributors and direct national accounts, such as Walmart, Kroger, Costco, Publix, Safeway, and Whole Foods Market.• Strategic Planning: Designed comprehensive sales plans tailored to achieving ambitious business objectives.• Team Leadership: Managed and mentored a high-performing sales team, setting clear targets and enhancing overall team performance.• Market Analysis: Identified evolving market trends and opportunities to shape strategic sales initiatives effectively.• Customer Relationships: Cultivated and maintained strong relationships with key clients and strategic partners, driving customer loyalty and long-term engagement.• Performance Monitoring: Set and monitored sales goals, making strategic adjustments to ensure continuous growth and success.• Cross-Functional Collaboration: Worked seamlessly with marketing, product development, and other departments to align and optimize sales efforts in line with company goals.
EDUCATION
IFAM Paris
Bachelor of Arts and Administration, Marketing, Management
Suffolk University - Sawyer Business School
MBA, International Trade
ABOUT TUGDUAL DENIS
Dynamic and results-driven sales executive with over 20 years of proven leadership, specializing in expanding international brands across diverse trade channels. Known for cultivating high-performance teams and creating brand excitement that drives substantial revenue growth and market share. With expertise in brand management and international marketing, I have successfully launched and positioned luxury to mass-market brands across 30+ countries, leveraging strategic relationships with top-tier retailers, distributors, agents, and licensees. Adept at orchestrating world-class sales and marketing operations, enhancing brand clarity, and delivering ROI-driven profitability through strategic planning and exceptional project management. Seeking to bring this wealth of experience and a proven track record in business development, market strategy, and brand positioning to a forward-thinking organization.Brands managed include Bakerly, Kitchen22, Lejaby, Rasurel, Nina Ricci, and Christian Lacroix.
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