Tsitsi Sharon Makufa
Social Media Specialist @Earlham College
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WORK HISTORY
Social Media Specialist @Earlham College
US
Scheduling posts using Sprout Social, whilst analyzing social media metrics in order to make recommendations for content and leveraging relevant ideas for the weekly and monthly calendar.• Facilitating the creation of a Social Media Policies document to be shared amongst campus constituents, in order to guide social media professionals across campus. • Designing, presenting and advising communicators across various campus areas, departments, student groups, and athletics on social media strategy and best practices. • Creating and building communications plans for major events like first day of classes, new student orientation, homecoming & reunion weekend, and commencement. Extending communication plans to crisis situations. • Taking photos during large campus events and capturing Earlham’s unique atmosphere. Photos are then used on social media, as assets for print pieces sent to prospective students, and utilized on the website to liven the pages. • Developing and executing a proposal geared towards a strategic plan for effective social media output. This included the purchase of the latest iPhone to facilitate content creation and fostering a work/life balance, subscribing to the Sprout Social platform and acquiring a new camera for better photography output. • Presenting quarterly reports with social media key performance indicators to department leadership along with the board of trustees. • Leading and nurturing a team of student workers, including providing opportunities and assets for them to grow in the field of social media marketing, photography and short form video content
EDUCATION
Waterford Kamhlaba UWCSA
IB Diploma
Waterford Kamhlaba UWCSA
IGCSE Certificate, Highschool
Earlham College
Bachelor's degree, Psychology & Global Management (Marketing), Overall GPA = 3.88
The College of Global Studies at Arcadia University
Bachelor's degree, Global Management & Psychology, Sophomore
ABOUT TSITSI SHARON MAKUFA
Tsitsi is a passionate and results-oriented marketing professional with 5 years of experience in social media marketing. She specializes in crafting compelling narratives and delivering impactful experiences tailored to engage target audiences and advance organizational objectives. Leveraging data analytics and fostering community connections, she excels in enhancing brand visibility, engagement, and reputation across various platforms. Tsitsi is also proficient in crisis management and event communication. She has a proven track record of executing communication plans for major events with seamless coordination. Recognized for leadership, team development, and collaboration, she is a motivated individual with a strong aptitude for marketing, the psychology of people, and relationship building. Her strengths finder\'s assessment highlights her as a leader, learner, achiever, arranger, and includer, reflecting her persistent, helpful nature and focus on building relationships. As a collaborative and patient team player, she thrives in environments that require frequent communication and understanding of diverse viewpoints.
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