Phene Wardlaw
Vice President, Marketing Director @Insbank
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WORK HISTORY
Vice President, Marketing Director @Insbank
Nashville, TN, US
At INSBANK, where Genuine Matters, I lead with creativity and purpose—redefining how banking connects with people. I spearhead strategic marketing initiatives that foster authentic client relationships and make banking anything but boring.What I do: Drive brand awareness through out-of-the-box campaigns and data-driven strategies that celebrate our 25-year legacy in Middle Tennessee. Host and co-produce our company podcasts, Brainstorm and Insights, bringing fresh perspectives to entrepreneurship and personal growth. Collaborate across departments to achieve ambitious goals and elevate our community presence. Innovate marketing processes by implementing new software and tools that enhance efficiency and engagement. Develop onboarding toolkits that align employee branding with INSBANK’s values and visibility. Lead the Philanthropy Committee, selecting beneficiaries and building meaningful partnerships that reflect our commitment to giving back.We believe banking should be fun, creative, and genuinely impactful—and I’m proud to help shape that experience every day.
EDUCATION
Chapman University
Bachelor of Arts (B.A.) in English, - Journalism emphasis with a minor in Business Administration
SKILLS
ABOUT PHENE WARDLAW
VP, Marketing Director @ INSBANK | Business Owner
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