Trusha Naidoo

Senior Creative Copywriter @Abbott

London, GB

Leading creative, strategic copywriting for Lingo - Abbott\'s B2C & DTC health tech, biowearable.• Crafting compelling, data-driven copy across brand touch points including advertising, performance marketing, web, email, and social media to drive the adoption of Lingo in the UK, partnering with the US team.• Collaborating with cross-functional teams to develop innovative concepts and campaigns that reflect Lingo\'s disruptive brand voice in the personalised healthcare space.• Leading ideation and execution of thought-provoking headlines, UX content, and scripts for digital platforms, optimising user engagement and conversion.• Championing Tone of Voice guidelines, brand consistency and editorial excellence across all content, ensuring alignment with Lingo\'s mission to democratise healthcare through biowearable technology.• Leveraging strategic storytelling skills to communicate complex health data and insights in accessible, impactful ways for diverse consumer audiences.• Driving creative innovation in the rapidly evolving health tech industry, embracing ambiguity and new challenges to push boundaries in effective brand communication.