Geniene Pernotto

WORK HISTORY

EDUCATION

ABOUT GENIENE PERNOTTO

I\'m a creative maven who has honed copywriting and marketing skills while observing and researching best-in-class brands. I have worked for both large and small businesses writing brand presentations, product copy and digital consumer communications. I can make a significant contribution to marketing strategy and brand identity. In NYC, I was trained at some of the best companies in the world: Estee Lauder Inc. and Avon Inc. I learned about being true to a brand\'s voice, consistent messaging and consumer respect. I\'ve evaluated products, trends and competitors, written taglines, product copy, advertising copy and web content. I have worked for a variety of industries ranging from retail, healthcare, education, finance, and business software. Brand and business evolution in social media/digital fascinates me and pushes me to engage consumers on their level. I am on every platform, watching brands trying to keep up with an increasingly astute consumer. As a voracious reader of business, retail, food and technology news, I draw inspiration across categories learning from great executions and learning from misses. I want to know what is the next big thing first! With management experience ranging from luxury to mass, from niche entrepreneurial brands to established global enterprises (Abbott Labs), I have worked both client and agency vendor of CPG with direct P&L responsibility for up to $5 million in sales. I bring a solid track record of developing and executing winning concepts, leading cross-functional teams and achieving financial targets.