Trudy Valencia

Experiential Marketing Specialist @Lennox

Designed and launched the Signature/Elite/Merit Store Event Framework, establishing a scalable GTM model that delivered measurable ROI through increased traffic, dealer engagement, and revenue lift.Built the Store Event Automation Toolkit (intake, planning, execution, reporting), creating a seamless end-to-end system now leveraged enterprise-wide to drive efficiency and consistency.Founded the Experiential Marketing Hub, unifying Store Ops, Field Marketing, SEO, and Merchandising into a centralized collaboration model that accelerates execution and ROI tracking.Directed Digital Visibility & Readiness Audits across Google, Apple, Facebook, and LennoxPros, ensuring brand accuracy and customer confidence for 200+ stores.Advanced pilot-to-proof innovation by developing frameworks (event ROI dashboards, vendor engagement playbooks, Will Call revenue strategy) that were adopted as corporate standards.Recognized with the Q3 Marketing G.O.A.T. Award for delivering innovation, measurable results, and cross-functional impact trusted by senior leadership.