Trudy Jones
Sr Business Analyst, Martech @Colibri Group
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WORK HISTORY
Sr Business Analyst, Martech @Colibri Group
Lead business analysis and BRD development for the enterprise migration from Eloqua and Hubspot to Salesforce Marketing Cloud (SFMC)Map end-to-end customer journeys and defined lifecycle frameworks to improve segmentation and campaign consistency Partner with marketing and engineering teams to align data requirements and workflows across systems supporting customer engagementDocument processes and translated requirements into user stories and acceptance criteria for engineering teams
EDUCATION
Rocky Mountain College of Art + Design (RMCAD)
Associate of Arts - AA, Graphic Design
SKILLS
ABOUT TRUDY JONES
Senior Business Analyst and Product Owner with 10+ years of experience delivering agile solutions, optimizing business systems, and supporting customer-focused platforms. Experienced in MarTech ecosystems, customer data workflows, and data-driven decision making, with a strong foundation in requirements elicitation, stakeholder alignment, and documentation-led delivery. Partnered with cross-functional, distributed global teams to translate business needs into scalable solutions. Known for operating effectively in contract and consulting roles, quickly establishing structure, and driving clarity across complex systems and workflows.Core Competencies:Requirements ElicitationRequirements DocumentationUser Story DevelopmentAcceptance Criteria DefinitionAgile/Scrum DeliveryBacklog ManagementBusiness Process AnalysisWorkflow DesignCustomer Journey MappingCustomer Lifecycle AnalysisData Flow AnalysisSystem IntegrationStakeholder FacilitationStakeholder AlignmentProduct OwnershipUAT CoordinationRelease SupportRoot Cause AnalysisGap AssessmentChange Management SupportCustomer Support WorkflowsGenerative AI EnablementCertifications:Advanced Certified Scrum Master (A-CSM)Certified Scrum Product Owner (CSPO)SAFe 6.0 Product Owner/Product Manager (POPM)
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