Troy Wood

Marketing Chair @Ar For Enterprise Alliance

Seattle, WA, US

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

May 2025 — Present

Marketing Chair @Ar For Enterprise Alliance

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EDUCATION

2000 — 2005

Western Washington University

Double Major: BA Economics, BA Marketing

SKILLS

Customer ExperienceProduct MarketingProgram ManagementBrand AwarenessMobile ApplicationsGlobal StrategyCampaign DevelopmentAnalyticsMobile DevicesPlatform EvangelismMarketing CommunicationsMobile AdvertisingCampaign StrategiesCustomer RetentionDigital StrategyStrategic PartnershipsDisplay CampaignsMobile MarketingDisplay AdvertisingStrategyBrand ManagementCross-Functional Team LeadershipUser ExperienceMarketing StrategyEntrepreneurshipBusiness DevelopmentMobileDigital MarketingConversion OptimizationGlobal MarketingSales EnablementOnline MarketingAccount ManagementOnline Campaign ManagementWindows MobileStrategic PlanningProduct ManagementLifetime ValueDigital MediaOptimization

ABOUT TROY WOOD

I build partner marketing teams into core revenue engines for enterprise organizations. Expert at navigating hyperscaler and ISV ecosystems with Fortune 500 customers to unlock co-marketing value. Deep experience owning global and regional marketing strategy for emerging tech products. SELECT CAREER HIGHLIGHTS Founded 3 partner marketing functions as first hire on teams at Microsoft, Amazon, and HTC VIVE. Built 85+ strategic co-marketing alliances, including NVIDIA, Google Cloud, AWS, Microsoft. Secured $21M co-marketing value through strategic MDF management and joint GTM programs. Transformed MDF ROI from 2:1 to 4.5:1 through data-driven demand generation programs. Scaled partner-influenced pipeline from $75M→$180M with 18% MQL→SQL conversion (2x industry). Delivered 2,500+ annual MQLs through integrated campaigns, webinars, and executive roundtables. Managed $6M-$20M marketing budgets with consistent overperformance on ROI metrics. Led cross-functional teams of 12+ professionals across matrixed global organizations.

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