Troy Snyder

Vice President General Manager, Digital Retailing @Trader Interactive

Responsible for transforming Trader Interactive\'s traditional vehicle shopping marketplaces and lead monetization models into modern, digital transacting platforms. Launched Powersports industry\'s first-ever, fully transacting online platform including signable, digital, penny-accurate buyer\'s orders with payment processing. Digitizing all traditional, dealership showroom activities in support of their existing business models while assisting in their digital transformation.