Kyle Ogrady

Marketing Manager @Trader Interactive

As the Marketing Manager at TI, with the support of 1 direct report, we were fully responsible for the strategic planning, campaign elements, execution and deployment, as well as lead generation and reporting, for B2B and B2C trade events across 5 industries. To support thought leadership at events, my team is solely responsible for the creation of B2B presentations for c-suite members, including securing speaking engagement placement, promotion, conception, creation and training the speaker. In the first 6 months of 2022 events have seen a 130% ROI and monthly webinar series has maintained an average of 35% registration rate, on par with industry average for B2B content.