Cyril Blin de Belin
Consumer Insight & Strategic Planning Director @Label Tropismes
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WORK HISTORY
Consumer Insight & Strategic Planning Director @Label Tropismes
FR
Une approche créative et agile de la recherche et de la transformation d\'insights. Décryptage prospectif Analyse de marché Etude de cible Plateforme de marque Brief création Engagement et purpose Prisma NatGeo, Orange, Danone, Martini, Continental food, Remy Cointreau, L\'oréal, Thierry Mugler
EDUCATION
Beaux-Arts de Paris
Expression libre, Beaux-arts et arts plastiques
Université Paris 13
Maîtrise de communication, Étude de la communication et des médias
Université Paris 13
Diplôme d'études supérieures spécialisées, Étude de la communication et des médias
ABOUT CYRIL BLIN DE BELIN
Cyril has graduated in communication and sociology. Actively engaged in global projects, notably in areas such as Consumer Insights, Brand Positioning and 360º Communications, Cyril conducted a multitude of local & international projects for clients such as Orange, Klorane, L\'oréal, Danone, Nestlé, Martini. Trained in focus groups, ethnography studies and prospective analyses, he positions himself as the advocate of the consumer by identifying insights favouring its « Empowerment » to inspire and build creative integrated solutions. Cyril has developed a sharp eye for white space opportunities and brand positioning, blending his strategic planning expertise with psychology and intuition, which he applies for creative brief and to advise clients. His favorite projects involve unraveling complex positioning and communications challenges, exploring how message and creative interact to engage consumers. Strategic planning speaker at the ISCOM & Sup de pub Schools for several years Leader of Label Tropismes, an « Insight Teller » company for brands & creative agencies. To find out more c••••@tropismes.net /+33••••••••80 An artistic work is also developed by sublimating pollution with the project \"Glitch on earth\" which intention is to question our appreciation of reality in the age of the Anthropocene as an outlet for all those who feel the need to see more beauty in everything around them. To find out more
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