Tristan Thomas
Associate Partner @IBM
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WORK HISTORY
Associate Partner @IBM
London, GB
Reporting into the Global Head of Consumer, Travel & Transportation Industries at IBM- Lead for airline commercial technologies, with particular focus on offer & order. Key supplier liaison for strategic partners - Working at Riyadh Air to support the launch of the largest full service carrier of the last 20 years. Digital, native offer & order, programme management, product management, strategy, operating model and agile delivery
EDUCATION
Colyton Grammar School
A levels and GCSEs, Journalism
Cardiff University / Prifysgol Caerdydd
Journalism, Journalism
NVQ
NVQ Management Level 4, Business Administration and Management, General
CIM | The Chartered Institute of Marketing
CAM Advanced Diploma in Marketing Communications, CIM/CAM
SKILLS
ABOUT TRISTAN THOMAS
A senior leader with experience leading, marketing, sales, innovation, analytics, go-to-market and corporate strategy teams, and most recently product and IT development. I\'m now in a team of travel technology experts at IBM, at the forefront of digital transformation - with most of my time spent at Riyadh Air supporting their incredible ambition to begin operations as a genuinely digital airline at the frontier of native offer and order. I’ve headed up European, US and global digital and marketing departments, and Etihad’s overall commercial strategy – ensuring that I am highly customer and commercially centric. I demand decisions are data-driven, and was asked by the CEO to establish and run Etihad’s centralised data and analytics department (Enterprise Analytics). I’ve reported into four chiefs, including the CEO. Throughout I’ve built a reputation for hitting KPIs, and I’ve always been in the top 20 percent of my peers in performance rankings. I’ve established two departments from scratch. I build strong teams who want to work for me because I offer them an opportunity to deliver meaningful work and the visibility to enjoy the benefits of our success. I foster an environment where team members input into the design and have flexibility in the way we execute and have sponsored Design Thinking and Agile Software Development across Etihad
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