Tristan Barnett

Head of Category - Temporary Point of Sale @HH Global

Basingstoke, GB

HH Global are the global leader in responsible marketing activation services. Through creativity, technology and expertise, they connect brands to their customers, across channels and markets, to help them achieve big impact for big ideas. • Founding member of a strategic team delivering centralized POSM expertise across global clients. • Led the development of end-to-end retail solutions for major brands, focusing on innovation, brand integrity, cost efficiency, and sustainability. • Spearheaded rationalisation and harmonisation initiatives through data analysis and value engineering, reducing total cost of ownership across the supply chain. Achieved 43% reduction in price across top 3D POS category items for multinational food and beverage brand. • Built and managed an award-winning concept design and engineering team to internalise all elements of POS design, successfully transitioning ownership from external suppliers, supporting a more competitive bid procurement strategy. • Drove innovation in temporary POS through strategic sourcing, design decoupling and process optimisation. • Developed sustainability score-carding metrics and methodology to help clients make informed decisions when approving retail activation concepts

University of Portsmouth

BSc (Hons), Digital Media