Patricia L. Johnson
Digital Marketing Manager @Seo & Biz Hub
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WORK HISTORY
Digital Marketing Manager @Seo & Biz Hub
St Louis, MO, US
Analyzed website performance using Google Analytics and Tableau to inform data-driven decisions for marketing campaigns and project optimization, which resulted in a 25-50% increase on most campaigns.•Created high-quality, SEO-optimized content (blog posts, landing pages for email signup, social media content) aligned with brand voice and marketing goals.•Managed content creation workflow, collaborating with freelance writers and designers to ensure consistent and timely content delivery.•Tracked and measured content performance metrics (traffic, engagement, conversions) and reported the results to stakeholders.
EDUCATION
Udacity
Nanodegree, Business Analytics
Webster University
Bachelor's degree, Business, Management, Marketing, and Related Support Services
St. Louis Community College
Associate of Arts and Sciences - AAS, Computer Systems Networking and Telecommunications
ABOUT PATRICIA L. JOHNSON
I am a Director Of Operations with over a decade of experience building and scaling high-performance organizations from the ground up. My career has been defined by a \"Founder’s Mindset\", the ability to own a P&L, engineer complex technical infrastructure, and navigate high-stakes logistics for Tier-1 institutions (Grady Health, Publix) and large-scale civic events attendees). As a Systems Architect with a background in end-to-end organizational scaling, I don\'t just analyze operational gaps; I architect the systems to bridge them. From engineering custom ERP/CRM platforms to leveraging SQL and Cohort Analysis for a 30% revenue pivot, I specialize in turning operational complexity into predictable, scalable growth. Core Expertise: Enterprise Operations: Managing end-to-end supply chains and rapid-response fulfillment for major healthcare and civic partners. Strategic RevOps: Using data-driven portfolio audits (RFM, SQL) to identify high-margin opportunities and drive profitability. Technical Leadership: Building centralized Master Data Management (MDM) systems that achieve 100% inventory accuracy. Executive Presence: Serving as a Technical Subject Matter Expert for Broadcast Media (Fox 2 News) to discuss the economic impact of operational scalability. I am passionate about helping organizations transition from doing to scaling by building the systems, teams, and strategies that make growth inevitable.
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