Trisha Kling
Marketing Automation Specialist @Mcg Health
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WORK HISTORY
Marketing Automation Specialist @Mcg Health
Build and maintain email programs, landing pages, forms, smart campaigns, and segmentations in Marketo while adhering to established standards and best practices•Build and monitor Chatbots for use on company webpages•Conduct thorough QA reviews on Marketo programs and assets to ensure accuracy, proper functionality, and alignment with brand, messaging, and audience targeting•Utilize project management system to manage campaign timelines and deliverables, ensuring projects are completed on schedule and aligned with goals•Monitor and report on campaign performance, identify trends, troubleshoot issues, and make data-informed recommendations to improve results•Monitor marketing email inboxes—respond to inquiries, forward messages to appropriate teams, and manage auto-reply cleanup; audit auto email processing to confirm accurate updates to contact records•Contribute to the development and maintenance of process documentation and QA checklists to support consistent, high-quality campaign execution, and to optimize processes•Create and update campaigns in Salesforce to track members and results of campaigns•Use AI tools as needed to evaluate and enhance campaigns
EDUCATION
Millersville University of Pennsylvania
Bachelor's Degree
Harrisburg Area Community College
Associate's degree
ABOUT TRISHA KLING
I specialize in maximizing the potential of Marketing Automation Platforms (MAPs) and…
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