Tricia Ekholm
Chief Marketing Officer @Atlanta Ballet
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WORK HISTORY
Chief Marketing Officer @Atlanta Ballet
Tricia Ekholm is Atlanta Ballet’s Chief Marketing Officer and has been head of the marketing department for the organization since 2001. Under Ekholm’s direction, Atlanta Ballet’s marketing and public relations team manages all aspects of advertising and communications for Atlanta Ballet and the Atlanta Ballet Centre for Dance Education, from the creation of promotions, direct mail and email marketing to patron services, customer experience and overall branding. With an extensive understanding of current market trends, Ekholm implements and oversees integrated marketing strategies with a goal of brand elevation and patron interaction that fosters retention.About Atlanta Ballet: Founded in 1929, Atlanta Ballet is one of the premier dance companies in the country and the official state Ballet of Georgia. Atlanta Ballet\'s eclectic repertoire spans ballet history, highlighted by beloved classics and inventive originals. After 88 seasons, Atlanta Ballet continues its commitment to share and educate audiences on the empowering joy of dance. In 1996, Atlanta Ballet opened the Centre for Dance Education and is dedicated to nurturing young dancers while providing an outlet for adults to express their creativity. The Centre serves over people in metro Atlanta each year. Atlanta Ballet\'s roots remain firmly grounded in the Atlanta community and continue to play a vital role in the city\'s cultural growth and revitalization.
EDUCATION
Salem College
B.A.
SKILLS
ABOUT TRICIA EKHOLM
Chief Marketing Officer at Atlanta Ballet
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