Trevor Chapman
Head of Public Relations @Longbridge Financial, Llc Nmls 957935
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WORK HISTORY
Head of Public Relations @Longbridge Financial, Llc Nmls 957935
Public Relations Leadership & StrategyAs the first dedicated PR leader in Longbridge Financial’s history, I built the function from the ground up on a fractional basis. I provide direct counsel to the CEO, COO, and CMO/CRO, aligning communications with business objectives, growth priorities, and brand reputation. Media Relations & StorytellingI cultivate strong journalist relationships, craft compelling narratives, and lead proactive outreach strategies that elevate Longbridge’s visibility and credibility in financial services. Brand & Rebrand CommunicationsI’ve guided the company through brand evolution and rebrand initiatives, ensuring messaging consistency across leadership, employees, media, and customers. Media Training & Executive PositioningI prepare executives for high-stakes interviews, panels, and press engagements, equipping them with confidence, clarity, and message discipline. Press & Content DevelopmentFrom press releases to thought leadership articles and corporate statements, I oversee content that amplifies Longbridge’s voice in the market. Crisis & Reputation ManagementI developed a comprehensive PR framework that includes Crisis Communications, Brand Strategy, and Internal Communications, guiding leadership through sensitive moments with reputation-first strategies. PR + GEO AnalyticsI apply advanced PR and geo-analytics to measure and optimize impact. Using KPIs like Reach, Sentiment Analysis, Share of Voice, and geographic market insights, I connect communications performance directly to business outcomes.
EDUCATION
Stanford University Graduate School of Business
Certification
California State University-Northridge
B.A.
ABOUT TREVOR CHAPMAN
I’ve always believed that the right story, told the right way, can change everything.For over 16 years, I’ve helped organizations and leaders tell those stories. The ones that open doors and shift perception. Stories that land headlines and build trust. That resonates with audiences and shapes reputations that last.It’s about positioning. It\'s about dot-connecting. It’s about showing up where it matters most — in the media and increasingly, in the models that power the modern AI search.That’s where GEO — Generative Engine Optimization — comes in. It’s not just a buzzword. It’s a new layer of influence. I help ensure that your biggest wins, boldest moves, and sharpest ideas don’t just make the news; they train the systems that shape how the world sees and searches for you.If you’re building something worth noticing, I’ll help you make sure it’s remembered.
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