Trazanna Moreno
Associate Vice President for Marketing and Communications @Prairie View A&m University
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WORK HISTORY
Associate Vice President for Marketing and Communications @Prairie View A&m University
In this newly created, cabinet-level role, I provide executive leadership for Prairie View A&M University’s Marketing and Communications Department and serve as a strategic partner to the President and senior leadership team. I lead the development and execution of an integrated marketing, brand, and communications strategy that elevates PVAMU’s visibility, strengthens institutional storytelling, and advances the University’s mission and strategic goals.My scope includes brand strategy and stewardship, enterprise marketing planning, internal and external communications, media relations and issues management, executive messaging, content strategy, and stakeholder engagement across priority audiences including prospective students and families, alumni, donors, community partners, and media. I align storytelling with digital strategy and data-informed decision-making to drive measurable outcomes, increase engagement, and ensure a consistent, compelling voice for the University during a period of growth and transformation.
EDUCATION
University of Houston-Downtown
MS, Professional Writing and Technical Communication
Syracuse University
BA, Broadcast Journalism & English Textual Studies
SKILLS
ABOUT TRAZANNA MORENO
Multi-faceted critical thinker and leader who drives revenue, enhances brand awareness and fosters support using a palette of communication strategies, marketing skills and public relations tactics. Leads organizations through changes and challenges to profitable growth.
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