Trang
Affiliate Operations Manager, Creator Growth @TikTok
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WORK HISTORY
Affiliate Operations Manager, Creator Growth @TikTok
London, GB
Spearheaded creator acquisition strategy, driving 200K+ new signups in a single quarter (+77% QoQ) through high-impact email and push marketing. Partnered with Algorithm, Product, and Marketing teams to streamline lead funnels, strengthen vertical performance, and maximise LIVE lead conversion- Owned new TikTok Shop creator growth initiatives by scaling sales-active creators through tailored lifecycle outreach, optimised education programs, and cross-functional incentive structures- Architected and scaled the Evergreen Mission program, leveraging segmentation frameworks and behavioral logic to activate low-engagement creators at zero cost, resulting in higher engagement and reduced onboarding friction- Main POC, led trainer during product launches, standardising internal processes and enabling local teams to accelerate adoption, while boosting education and performance among high & low-potential creator segments- Directed the first Sample Campaign with affiliate creators; orchestrated cross-functional alignment to deliver category-specific campaigns timed with key commercial moments- Hosted Creator Roundtable Events to uncover pain points, capture qualitative insights, and translate feedback into actionable improvements across outreach, incentive design, and retention strategies.
EDUCATION
Foreign Trade University
Bachelor of Business Administration - BBA
University of Bedfordshire
Bachelor of Arts - BA
ABOUT TRANG
I’m a resilient and passionate professional with a solid background in marketing, e-commerce, and creator growth, currently thriving in the dynamic landscape of TikTok Shop as a Affiliate Operations Manager. My journey began as a Marketing Assistant, where I developed a sharp eye for strategic planning and a deep appreciation for what drives performance.At TikTok, I lead initiatives that scale and activate the creator ecosystem, from acquiring and engaging thousands of new creators, to optimising funnel strategies, launching mission programs, and driving campaign ROIs. I work cross-functionally with teams like Marketing, Algorithm, and Product to craft data-driven, full-funnel solutions that deliver results and build long-term relationships with creators.What drives me? A deep curiosity, a love for solving real problems, and a strong belief in growing together. I’m passionate about thriving in the fast-moving world while staying grounded in insights, empathy, and impact.Always open to meaningful conversations, fresh perspectives, and opportunities to create value together.
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