Tracy Staniland
Vice President Marketing @d1g1t
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WORK HISTORY
Vice President Marketing @d1g1t
Toronto, ON, CA
Results-driven marketing executive with comprehensive expertise spanning strategic planning and tactical execution. Proven track record in developing and implementing integrated marketing strategies that drive measurable business outcomes. Inbound marketing results: 20% increase in inbound demo requests from ICP, 35% increase in website traffic, 37% increase in LinkedIn followers, and 50% increase in organic website traffic in twelve months.Strategic Planning: design and execute comprehensive marketing strategies encompassing brand awareness, product positioning, and demand generation initiatives such as paid/organic social media, Google Ads, webinars, events, etc.Digital Marketing: implementation of multi-channel campaigns including content marketing, SEO optimization, email marketing, social media, and inbound marketing strategiesAI-Enhanced Marketing: leveraging AI tools (Claude, ChatGPT, and emerging platforms) to optimize content creation and LLM-driven SEO.Content Strategy & Development: write marketing assets including solution sheets, case studies, press releases, web copy, presentations, and thought leadership contentEditorial & Campaign Management: develop and maintain editorial calendars for blog, email campaigns, ABM, and integrated marketing initiativesIndustry Thought Leadership: identify and secure strategic speaking opportunities at industry conferences and podcasts to enhance brand visibility and market positioningPerformance Analytics: continuously monitor, analyze, and optimize marketing campaign performance using data-driven insights to maximize ROI
EDUCATION
Content Marketing World 2015
2 Day Intensive Conference, Content Marketing
Centennial College
Marketing Management
Content Marketing World 2014
2 Day Intensive Conference, Content Marketing
SKILLS
ABOUT TRACY STANILAND
Self-motivated multi-disciplined proven marketing leader with progressive B2B marketing experience within fast-paced, entrepreneurial environments managing budgets in the range of to $3 million dollars while building and managing marketing teams ranging from 2 to 17 members focused on driving revenue results, brand affinity, and customer retention. I am a funnel-minded, progressive, enthusiastic, exceptionally organized, detail-oriented, fast learner who can successfully multi-task. I enjoy coaching and mentoring individuals enabling them to expand their skills, experience, and knowledge. Passionate about all things marketing. My Experience includes: Software as a ServiceTalent ManagementBudget ManagementMarketing Programs Project ManagementInbound MarketingChannel MarketingAccount-Based MarketingMarketing CommunicationsDemand GenerationLead NurturingProduct MarketingProduct LaunchesDigital MarketingEvent ManagementBrand Advocacy Brand Development and ManagementAnalyst RelationsPublic RelationsSEO / SEMCreative Problem SolvingExperience with marketing tools such as:HubSpotSalesforceCanvaInfluitiveVidyard WistiaX (Twitter)HootSuiteTweetDeckLinkedInYoutubeGoogle AnalyticsHotjarZencastrClaudeChatGPT
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