Tracy Smith
Senior Marketing Specialist @Transitions Seniors Downsizing & Estate Services
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WORK HISTORY
Senior Marketing Specialist @Transitions Seniors Downsizing & Estate Services
Toronto, ON, CA
EDUCATION
Laurentian University/Université Laurentienne
n/a, Arts, including French and English Language and Literature
University of Ottawa
Bachelor of Arts (Honours), Translation (French to English)
University of Toronto School of Continuing Studies
Certificate, Strategic Copywriting
Ithaca College
Certificate, Strategic Communication Management
Lakehead University
Bachelor of Arts - BA, French Language and Literature
SKILLS
ABOUT TRACY SMITH
Tracy is a professional-class copywriter and content marketing creator. She has planned and written many informative, engaging and persuasive materials to build brand awareness, nurture leads and drive sales. She has earned trust with clients by providing her services with care, thoughtful attention to detail and integrity. As Communications Manager at a leading global B2B company, Tracy served as the chief authority on the organization’s Canadian brand voice. She also managed internal communications to increase employee engagement and led team members to deliver well-written, on-brand marketing communications. Tracy has written marketing copy and web content for small businesses in a range of industries. These include seniors real estate, retirement living, small-business brokerage services, landlord and tenant services, consumer credit services, building construction consumer products, legal services and technology, and human resources recruiting.
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