Tracy Leung
Senior Event & Product Marketing Associate, Core Startup Services @MaRS Discovery District
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WORK HISTORY
Senior Event & Product Marketing Associate, Core Startup Services @MaRS Discovery District
Toronto, ON, CA
Spearheaded the end-to-end execution of events and workshops, averaging 1-2 sessions weekly, including flagship quarterly webinars- Created event registration pages, coordinated with presenters, and executed strategic communication and marketing efforts. Strategized and developed marketing campaign launches, resulting in a 193% average increase in flagship registration, and streamlined procedures that reduced event preparation time by 50%- Crafted campaign briefs and copy, leading to an average of 1M+ impressions for paid campaigns. Curated and designed monthly newsletters for mailing lists reaching over subscribers, effectively marketing the Startup Toolkit\'s resources, services, and events-Achieved a 54% increase in open rates and averaged 1.9% open rates, driving subscriber engagement and growth
EDUCATION
Seneca College of Applied Arts and Technology
Ontario College Diploma
ABOUT TRACY LEUNG
Passionate about crafting exceptional event experiences, I specialize in end-to-end event production, strategic marketing, and fostering meaningful connections that drive results. With over 7 years of experience in the events and marketing space, I’ve successfully managed large-scale conferences, webinars, corporate workshops, and hybrid events for diverse audiences and top-tier clients.
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