Karen Mazurkewich
Overseeing the Creative Direction and Delivery of Mars Global Marketing Initiatives Driving National and Global Brand Credibility of Mars, as Well as the Innovation Ecosystem in Canada Helping our Scaling Companies Get Media Exposure by Building New @MaRS Discovery District
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WORK HISTORY
Overseeing the Creative Direction and Delivery of Mars Global Marketing Initiatives Driving National and Global Brand Credibility of Mars, as Well as the Innovation Ecosystem in Canada Helping our Scaling Companies Get Media Exposure by Building New Media Partnerships and Platforms Including Partnerships with the Toronto Star Created a New Pr Accelerator at Mars to Support the Marketing Communications Strategies of Companies Ranging from Ritual and Rubikloud to Antibe and Opus One @MaRS Discovery District
EDUCATION
Concordia University
Masters Diploma, Communications
Queen's University
BSc.(Hons), Life Sciences
SKILLS
ABOUT KAREN MAZURKEWICH
As a seasoned executive specializing in Stakeholder Relations and Corporate Communications, I spearhead impactful strategies at the forefront of Toronto Pearson. Since July 2022, I\'ve steered high-performance teams across various departments, focusing on strategic communications and brand, marketing, internal and external relations and social impact. I take immense pride in leading initiatives that is revolutionizing Toronto Pearson’s communication with its customers, the aviation ecosystem, the Greater Toronto Area community, and valued employees. Before my tenure at Toronto Pearson, I played a pivotal role as the Vice President of Strategic Communications and Marketing at MaRS. During my tenure, I built an in-house branded content and PR shop and a new think tank, the Innovation Economy Council, focused on producing data-driven reports about the innovation ecosystem in Canada. Drawing from over 20 years of international experience as a journalist, film director, and startup co-founder/advisor, I bring a global perspective to my role, fostering robust relationships and driving strategic communications. Let\'s connect and explore how we can collaborate to navigate the evolving stakeholder relations and communications landscape.
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