Tracy N.
Marketing Director @Pelco Solutions
Signup · Get unlimited contacts
WORK HISTORY
Marketing Director @Pelco Solutions
Edmond, OK, US
As the Marketing Director at Pelco, I lead the development and execution of marketing strategies across our subsidiaries. My role involves driving brand recognition and unifying brand positioning while overseeing digital presence, content creation, and mentoring a geographically dispersed marketing team.The Pelco Solutions family of brands, including Pelco Products, TraffiCalm, PedSafety, Component Products and Novax, unites industry leaders under a common goal: to revolutionize the future of driver and pedestrian safety.Founded on a legacy of innovation, quality and service, Pelco Solutions combines the strengths and expertise of each brand to offer a comprehensive range of products that meet the highest standards of safety and efficiency. From advanced traffic calming solutions, intelligent transportation systems, and pedestrian accessibility our brands are at the forefront of creating safer, smarter communities.
EDUCATION
Cameron University
Bachelor of Arts (B.A.), Radio TV Broadcast Communications
ABOUT TRACY N.
I’ve spent nearly two decades building brands, systems, and strategic direction in one of the most complex, technical, and traditionally male‑dominated industries: traffic, utilities, and public safety infrastructure. For most of that time, I was a “one‑woman show”, the sole marketer responsible for everything from brand identity to product launches to executive communications. That experience shaped my leadership style in ways I’m deeply proud of: resilient, empathetic, systems‑minded, and grounded in clarity.At Pelco Solutions, I guide the company’s brand architecture, naming strategy, and marketing direction during a pivotal period of transformation and growth. I led the full 2025–2026 brand evolution, unifying multiple acquired companies into one cohesive identity. This included consolidating our digital ecosystem, modernizing our visual and verbal brand, and strengthening alignment across product, engineering, sales, and leadership. My work ensures Pelco presents as one company with a clear story, a unified presence, and a scalable foundation for future expansion.What I’m known for:• Bringing structure and clarity to fast‑moving, high‑stakes environments• Seeing patterns and building systems that scale• Leading cross‑functional alignment with empathy and precision• Creating brand and naming frameworks that are strategic, human‑centered, and future‑ready• Elevating a company’s presence through thoughtful, consistent storytellingHow I lead:I lead with intention, empathy, and systems-minded approach. I believe marketing is not a service function, it is a strategic engine that shapes how an organization thinks and communicates. I create systems that scale, narratives that unify, and environments where people feel informed, supported, and confident in the direction we’re moving.My career has been defined by resilience and resourcefulness, but also by a deep commitment to elevating the people and systems around me. Whether I’m building a brand, guiding a naming strategy, or aligning a cross‑functional team, my goal is always the same: bring clarity to complexity and help organizations move forward with purpose.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.