Tracy Fournier
VP Digital Marketing @San Diego County Credit Union
Signup · Get unlimited contacts
WORK HISTORY
VP Digital Marketing @San Diego County Credit Union
San Diego, US
Direct product marketing efforts for deposits, loans, credit cards, digital banking, subscription services, and other financial services products.• Lead digital marketing efforts for financial products resulting in increased customer engagement and product awareness.• Manage website design, digital media buying, user experience, marketing automation, and lead generation to drive efficient conversions as well as increase income and profitability.• Develop strategies for multi-segment marketing and go to market strategies.• Oversee creative direction for campaigns, ensuring brand consistency and customer satisfaction.
EDUCATION
SUNY Oneonta
BS
San Diego State University
Certificate Program, Cinematography and Film/Video Production
San Diego State University
Certificate Program for Extended Studies, Internet Marketing
San Diego Mesa College
Italian Language and Literature
SKILLS
ABOUT TRACY FOURNIER
Multi-talented marketing management professional with a 20+year proven track record of success managing all aspects of strategic planning, marketing communications, branding, re-positioning, digital & social marketing, email marketing, broadcast, public relations, media buying, direct mail, and event marketing, resulting in increased revenue and profitability. Developed go-to-market launch strategies and successfully launched new products and packages in a variety of industries and U.S. and Canadian markets including finance, automotive, mobile apps, hospitality, cruise vessels, foreign language tools, and medical products. Specialties: Broadcast TV & Radio Media BuyingDigital Advertising (Search Marketing SEM, Display, Social) BrandingCreative DirectionWebsite Design and Management Email Marketing & Lifecycle CommunicationsSearch Engine Optimization (SEO)Technology LaunchesUser Experience Design (UX)National and International Advertising
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.