Tracy Cross
Head of Marketing @Ursa Engineering Solutions
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WORK HISTORY
Head of Marketing @Ursa Engineering Solutions
EDUCATION
Sheffield Hallam University
Bachelor of Arts (B.A.), Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT TRACY CROSS
Highly experienced and successful Marketing and Communications Director using insight and data, competitor and environmental landscapes to drive impressive engagement and income growth and now building expertise in AI prompt engineering. I am a strategic, creative, straight-talking, marketing Director with over 25 years experience at board-level. I have a strong track record of delivering compelling campaigns, substantially increasing brand awareness, target audience engagement and substantial income through primarily digital-first strategies (however there are always opportunities for physical and face to face campaigns too!)I’ve been privileged to work with some fantastic business entrepreneurs, boards of directors, investment houses and charity leaders to review organisation marketing activity and by using data and deep analysis I’ve helped them to build plans and activity that work to increase awareness, audience engagement, acquisition of new customers and clients, consistent business growth and client retention.With a background in functional marketing, graphic design and project management I bring a multi faceted view to the table and am currently building my expertise in AI Prompt Engineering. I have built highly effective, industry leading brands, I know tons about PPC and SEO, paid, earned and owned media optimisation and have implemented several CRM systems and built automated, tailored customer journeys to drive better understanding and engagement by building compelling journeys designed to deliver fantastic returns on investment. I’d like to think that I’m meticulous, think outside the box and am approachable with a well developed sense of humour and humility able to make business decisions in an agile environment and consistently able to design marketing solutions and write plans to deliver organisational objectives. I have spent 15 years as an interim being parachuted into organisations to address income or engagement issues but now I’m using that experience to help business owners and charity managers to supercharge their marketing for them.
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