Tracy Seckler
Brand Strategy @Avalere Health
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WORK HISTORY
Brand Strategy @Avalere Health
Avalere Health is a leading global commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Our 1,500+ experts combine their knowledge and expertise across its core disciplines—Consulting; Medical; Policy, Access, Value, and Evidence; Marketing; and Digital Experience Technology—to create the connections that make better health happen. We partner with clients to navigate the complex and rapidly changing healthcare ecosystem. We help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.I work on brand strategy for rare disease, helping clients position their brands in the marketplace for maximum business and health impact.
EDUCATION
Teachers College, Columbia University
MA ed
Harvard University
AB, History and Literature
ABOUT TRACY SECKLER
Thoroughly define the problem.2. Craft a novel solution. Clearly communicate the plan. For every project I tackle, I stick to these three steps that may seem simple but are actually deceptively difficult. I am a strategic thinker with a creative bent and strong written and oral communication skills. I bring a a curious mindset, strategic approach, and love of language to help clients think through and solve challenges, whether they are related to business strategy, branding, or communications. I mainly focus on solutions for rare disease patient communities, drawing on my 20 years of experience as the co-founder and CEO of Charley\'s Fund, a medical research foundation devoted to developing treatments for Duchenne muscular dystrophy as well as my personal experience as a rare disease caregiver and advocate. My early background as an elementary and middle school teacher enhances my ability to engage audiences who may be distracted, unfamiliar with the content, or skeptical (or any combo thereof). I enjoy the challenge of understanding where you are today and collaborating to help get you where you need to go.
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