Tracy Long
Director of Marketing and Development @The Dollywood Foundation
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WORK HISTORY
Director of Marketing and Development @The Dollywood Foundation
Sevierville, TN, US
EDUCATION
University of Tennessee at Martin
Bachelor of Arts - BA, Psychology
ABOUT TRACY LONG
With 25+ years of experience in marketing and brand leadership, I’ve had the opportunity to build and grow brands across hospitality, consumer products (pet category), and the nonprofit sector. I’m a results-driven senior marketing executive known for blending strategic thinking with creative execution—turning big ideas into measurable impact.Throughout my career, I’ve led teams and initiatives within both billion-dollar public companies and privately held organizations. That range has helped me stay adaptable, collaborative, and focused on what matters most: clear goals, strong storytelling, and work that moves the needle.Areas of ExpertiseStrategic Planning: Developing and executing growth-focused strategies aligned with organizational prioritiesBrand Leadership: Crafting brand narratives that connect with audiences and strengthen market presenceProject & Program Management: Leading complex initiatives from concept to launch with clarity, momentum, and excellenceCreative Development: Building campaigns and content that stand out, resonate, and deliver resultsI’m passionate about using marketing to create momentum—whether that’s driving growth, strengthening reputation, or helping mission-driven work reach more people. I love partnering with teams who value smart strategy, bold creativity, and meaningful outcomes.
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