Tracie Moran

Director of Marketing and Business Development @United Paving Co.

Corona, CA, US

I thrive on branding our company, building relationships and increasing our bottom line. With 20 years of Sales and Marketing experience and 16 years in the asphalt paving industry, I’m skilled at company branding, planning events, doing presentations, generating leads, growing in new markets, and sharing key insights to help property managers / owners gain more value with their asphalt paving projects. As Director of Marketing on the executive management team, my role is comprehensive in supporting sales, production, and Human Resources; including developing all marketing content / collateral, cold-calling, helping to close sales and measure sales performance, updating website content, producing industry articles, posting social media content, maintaining existing client relationships, generating leads / supporting 14 salespeople, event planning for up to 500 people, job posting, recruiting, interviewing and developing new hire orientation, and keeping cost-efficiency and ROI top of mind. I consistently search for ways to enhance the employee and client experience, and improve sales and productivity. I have been passionately helping our company brand itself, improve customer service, strengthen infrastructure, lead technical presentations of asphalt management classes, generate leads, increase sales year over year and become one of the top paving companies in California; recognized as “One of the Nation\'s Top Contractors” for the last ten years in a row.Skill sets and programs: Microsoft Office 360, Social Media, Written and Oral Communication, PowerPoint, Adobe Illustrator, Photoshop, Canva, Filemaker, Salesforce, HubSpot and Constant Contact

California State University, Fullerton

B.S., Liberal Studies

California State University, Fullerton

Credential, Multiple Subject