Traci W.

WORK HISTORY

EDUCATION

ABOUT TRACI W.

I’m a marketing specialist focused on regenerative practices across hospitality, wellness, sports, music, film, and impact-driven initiatives. My work sits at the intersection of regenerative brand strategy, digital marketing, advocacy, movement building, and healthy organizational design — creating story-driven campaigns that support measurable growth, build organizational capacity, and cultivate resilient brand ecosystems.Over the past 20 years, I’ve led international campaigns reaching more than 100 million people worldwide, spanning brand launches, global tours, and cultural programming. My experience includes product commercialization and sales strategy, supporting the launch of the Callaway Golf brand in India, managing album releases and international tours, and curating music and wellness experiences. As an early team member of Los Angeles-based Kiss the Ground 501(c)(3), I helped launch award-winning documentaries and education programs that catalyzed the global regenerative movement and elevated soil health as a foundation for planetary wellbeing. I’m a longtime advocate for human rights, survivor justice, and the wellbeing of children. I’ve developed large-scale global awareness campaigns and contributed to major policy wins, including the Keeping Children Safe from Family Violence Act (VAWA, 2022) and California’s Piqui’s Law (2023). I’ve collaborated with UN experts, medical professionals, policymakers, and advocates worldwide to translate international research into U.S. and global policy. This work focuses on ending coercive control, with particular emphasis on vexatious litigation as a form of post-separation abuse, dismantling perpetrator tactics such as DARVO, promoting Institutional Courage frameworks, and supporting survivors of all ages in rebuilding safe, thriving futures. I’ve also served as a member of the ERA Coalition, advancing the Equal Rights Amendment and advocating for U.S. ratification of CEDAW and the UN Convention on the Rights of the Child.I believe that marketing — whether advancing conscious brands or catalyzing cultural transformation — becomes a force for shared prosperity and collective wellbeing when practiced within regenerative frameworks, building systemic capacity while fostering alignment, attraction, and interconnection across people, organizations, and ecosystems.