Traci Hanlon
Chief Marketing Officer @Cinergy Entertainment
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WORK HISTORY
Chief Marketing Officer @Cinergy Entertainment
EDUCATION
University of North Texas
Bachelor of Business Administration - BBA, Marketing
ABOUT TRACI HANLON
Experienced Vice President of Marketing with a demonstrated successful history of working in the entertainment industry. Strong marketing professional skilled in digital strategy, sales, market research, and local store marketing. Oversees the planning, budget and execution of the marketing strategy. Defining the company’s marketing goals, objectives, and strategies to drive increased attendance, market share and revenues. Passionate marketing executive with a proven track record. Volunteer mentor and sit on two committees for the Woman In Exhibition non-profit organization. Currently pursuing MBA at UNT to further deepen professional knowledge.Accomplishments include: Top FEC of the World 2019 Campaign for Cinergy Entertainment in AmarilloPartnership with Jaylon Smith and the Dallas Cowboys Successfully launched Elite Loyalty and membership program with over 300K membersBrand Development for multiple conceptsExecuting studio sponsored cross-functional campaigns
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